Over the past 20 years,

I have built 6 SE teams from the ground up, interviewed 100s of candidates, have hired over 100 SEs, promoted over 30 top performers, and conducted 100s of 1:1 coaching sessions

About School of

Sales Engineering

SoSE is committed to raising awareness of Sales Engineering and empowering SEs and SE leaders to deliver the best of sales engineering to their companies.

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    Promote and sell products that help raise awareness for Sales Engineering. Our products should create curiosity for everyone to learn what "SE"s do and the infl- uence they have on a company's success.

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    Gift Ideas

    As a Sales Engineer, I always wanted apparel and gifts that I could relate to. There are over 90,000 Sales Engineers in the US and much more around the world. These products bring an element of fun and pride to our day-to-day lives.

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    Reward Your SE

    Sales Executives and Sales Leaders, who truly appreciate Sales Engineering efforts, want ways to recognize and reward their SEs. Our product catalog offers them exciting apparel, mugs, caps, backpacks, posters and personalized gift boxes to show their appreciation.

    We hope your are inspired by our designs and join us in promoting the great school of sales engineering profession!

    Please submit any idea or recommendations to admin@sse.com

My Story

Like many Sales Engineers, I fell into the SE role. I started out my career as a software developer and very soon realized that wasn't my calling. I left a cushy job at IBM to join a startup to explore and acquire additional skills. Starting from an Implementation Consultant and then Account Management, I gained first-hand experience working directly with our customers and I LOVED IT. Due to my success in those roles, I started getting invited to the sales conversations and (voilĂ ) became a Sales Engineer.

It wasn't easy in the beginning. The first few presentations and demos totally bombed. I knew our product inside-out and brought all my technical expertise to explain complex solutions to our prospects. Well, that was a problem. I relied too much on what I knew and eventually confused (and at times scared) the prospects away. Over time I realized the true skill of Sales Engineering....being consultative, educative, persuasive and solution oriented. It soon became addictive to see the audience light up with the solutions I was proposing. Of course, combine all that with a fun and non-stop sales culture, I was hooked.

I did try to venture out to other roles, but so far I keep coming back to Sales Engineering. It has been a rewarding career from all aspects. I am now committed and passionate about raising awareness for why Sales Engineering is critical to the success of every business.

Please join me in educating the world about Sales Engineering!

Sachin Wadhawan

Sachin Wadhawan

Founder of SE Bazaar

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