Become a Rock Star Sales Engineer
Master the art of sales engineering and solve real-world problems. Learn essential skills, develop best practices, and get ready for leveling up your game.
Submit Your ApplicationCourse Overview
Unlock your Sales Engineering Excellence! We offer tailored executive coaching for SE leaders and SE Rockstars to help elevate their SE career to the next level.
Unlock your potential as a top Sales Engineer.
Course Curriculum
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Hiring Rock Star SEs
How best to recruit, interview, and win A+ players for your team
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Storytelling in Sales Engineering
Applying the art of stories to demonstrate the true value of your products and win trust & credibility with your audience
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SE influence beyond sales
SE influence goes beyond sales and can bring success to Product Management, Account Management, and Marketing
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Pre, during, and post-demo best practices
We win or lose a deal during a demo. How to make your demos a competitive differentiator
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How to make Account Execs your biggest advocates
AE/SE relationship is "complicated". How best to optimize collaboration, trust, respect, and mutual success.
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Scale your SE org
Growing a SE team comes with challenges. How best to implement operational processes, metrics, certifications, and KPIs for success.
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SE Empowerment
How best to leverage the principles of Servant Leadership to enable, empower, and elevate your team to the highest success.
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SE Metrics
Measure your team's true value, define KPIs and capacity models. Demonstrate the best ROI for your team's talent and contribution.
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SE Onboarding
Set up your SEs for success by developing the strongest foundation for their growth, from day 1. Define 30-60-90 day onboarding.
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Managing Up
Best practices on effectively collaborating with Sales and Services leaders within your company