In the dynamic world of sales engineering, few are as influential and insightful as Brian Cotter. In a recent episode of "Coffee with Sales Engineers," we had the privilege of exploring a wealth … read more

Listen hereWelcome to another inspiring episode of Coffee with Sales Engineers! Today, I’m thrilled to host a longtime friend, Jessica Hood. Jessica’s remarkable journey spans roles in sales engineeri … read more

In the latest episode of the Coffee with Sales Engineers podcast, we were joined by John Beechen, a seasoned professional with experience in product management, services leadership, and sales engineer … read more

Introduction In the dynamic world of sales engineering, storytelling emerges as a pivotal skill that sets successful sales engineers apart from the rest. On a recent episode of "C … read more

Data plays a critical role in the Sales Engineering profession. I am writing this article to raise awareness for the aspect of the data that is most often forgotten and undervalued - SE activity data. … read more

As an SE leader, I have worked alongside many business development teams and collaborated on many cross-functional initiatives. In a previously published article,SE influence beyond sales, I suggested … read more