Get to know your SE better
Jul 9th 2024

Get to know your SE better

Most Sales reps and sales leaders I talk to, swear by the impact their SE team has on their success. #SalesEngineering is not a secret anymore and the awareness of the influence and impact this profes … read more

Can SEs freeze time?
May 29th 2024

Can SEs freeze time?

There is a Matrix analogy I often use to describe one of the superpowers of Sales Engineers, “freeze time”. Do you remember that scene in the movie, Matrix, where Neo (Keanu Reeves), after finally … read more

One Role, Many Names
Apr 9th 2024

One Role, Many Names

As the Sales Engineering profession has evolved over the years, it has taken different shapes and forms as well. Companies in varying industries have tried to apply the principles of sales engineering … read more

SE ATTRIBUTES
Apr 3rd 2024

SE ATTRIBUTES

Top 10 attributes of a successful SE1. ConsultativeThe most important attribute is to be consultative. Prospects don’t only expect you to know your product but also help educate them about ways to get … read more