Most Sales reps and sales leaders I talk to, swear by the impact their SE team has on their success. #SalesEngineering is not a secret anymore and the awareness of the influence and impact this profes … read more

There is a Matrix analogy I often use to describe one of the superpowers of Sales Engineers, “freeze time”. Do you remember that scene in the movie, Matrix, where Neo (Keanu Reeves), after finally … read more

The Trifecta of Sales Engineering ExcellenceIn the dynamic arena of sales engineering, three key attributes consistently distinguish the best practitioners: Preparation, Presentation, and Persuasion. … read more

Our sales cycle has evolved and will continue to evolve in the coming decades. Let’s dissect a few sales trends we have been experiencing, especially in the B2B buying and selling journeys. This Q& … read more

As the Sales Engineering profession has evolved over the years, it has taken different shapes and forms as well. Companies in varying industries have tried to apply the principles of sales engineering … read more

Top 10 attributes of a successful SE1. ConsultativeThe most important attribute is to be consultative. Prospects don’t only expect you to know your product but also help educate them about ways to get … read more