As an SE leader, I have worked alongside many business development teams and collaborated on many cross-functional initiatives. In a previously published article,SE influence beyond sales, I suggested … read more

The Trifecta of Sales Engineering ExcellenceIn the dynamic arena of sales engineering, three key attributes consistently distinguish the best practitioners: Preparation, Presentation, and Persuasion. … read more

Our sales cycle has evolved and will continue to evolve in the coming decades. Let’s dissect a few sales trends we have been experiencing, especially in the B2B buying and selling journeys. This Q& … read more

Sales Engineering is still an undiscovered and misunderstood profession. Even though there are 75,000 Sales Engineers in the US alone (according to the Bureau of Labor Statistics, 2016), there is stil … read more