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  1. Sachin's Articles
  2. Sales Engineering
SE vs BD (Sales Engineering vs. Business Development)
Sachin Wadhawan
Jul 9th 2024

SE vs BD (Sales Engineering vs. Business Development)

As an SE leader, I have worked alongside many business development teams and collaborated on many cross-functional initiatives. In a previously published article,SE influence beyond sales, I suggested … read more

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Elevating Sales Engineering: The Triad of Success
Sachin Wadhawan
May 19th 2024

Elevating Sales Engineering: The Triad of Success

The Trifecta of Sales Engineering ExcellenceIn the dynamic arena of sales engineering, three key attributes consistently distinguish the best practitioners: Preparation, Presentation, and Persuasion. … read more

read more
B2B Sales Trends and the role of Sales Engineering
Sachin Wadhawan
May 14th 2024

B2B Sales Trends and the role of Sales Engineering

Our sales cycle has evolved and will continue to evolve in the coming decades. Let’s dissect a few sales trends we have been experiencing, especially in the B2B buying and selling journeys. This Q& … read more

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Have you thought about becoming an SE? You should.
Sachin Wadhawan
Mar 6th 2021

Have you thought about becoming an SE? You should.

Sales Engineering is still an undiscovered and misunderstood profession. Even though there are 75,000 Sales Engineers in the US alone (according to the Bureau of Labor Statistics, 2016), there is stil … read more

read more

    Latest Blog

  • SE vs BD (Sales Engineering vs. Business Development)

    SE vs BD (Sales Engineering vs. Business Development)

    Jul 9th 2024
  • Elevating Sales Engineering: The Triad of Success

    Elevating Sales Engineering: The Triad of Success

    May 19th 2024
  • B2B Sales Trends and the role of Sales Engineering

    B2B Sales Trends and the role of Sales Engineering

    May 14th 2024
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